We conducted active outreach to build a database of 5,000 SMEs to encourage engagement with the Green Tech Incubator, established by the National Innovation Center and GIZ to promote green energy and the circular economy. We produced a landing page and promoted the program to targeted industry groups and organized 1-on-1 and group meetings to understand the challenge providers and industry partners. We engaged with SMEs to increase the conversion rate, with 15 participating in the challenge framing workshops and identifying challenges in energy efficiency and/or the circular economy.